AWS SES Calculator
The AWS SES Cost Calculator helps you estimate your monthly Amazon Simple Email Service (SES) costs based on email volume, IP configuration, and deliverability features. It is designed to give you clear, practical cost visibility before committing to infrastructure or scaling outbound email.
This tool is particularly useful for teams managing transactional email, bulk email, or high-volume delivery where pricing can vary significantly depending on configuration choices.
What this calculator estimates
The calculator provides **monthly cost estimates** using an **approximate 30-day billing cycle**, taking the following inputs into account:
- Emails per day – your estimated daily sending volume
- Dedicated IPs – number of standard dedicated IP addresses
- VDM status – whether Virtual Deliverability Manager (VDM) is enabled
Based on these inputs, the tool compares costs across:
- Standard Dedicated IPs
- Managed IP addresses
- Shared IP pools
Each option displays a **clear monthly total**, including:
- Outbound email costs
- IP address fees
- VDM costs (if enabled)
Pricing breakdown and insights
Tiered volume discounts
When using Managed IP addresses, AWS applies tiered pricing to outbound email volume. As your monthly send volume increases into the millions of emails, the cost per thousand emails decreases, making this option more cost-effective at scale.
Virtual Deliverability Manager (VDM)
VDM is designed to improve sender reputation and deliverability performance. As of February 2025, AWS applies tiered pricing to VDM, meaning:
- Lower volumes incur a higher per-email cost
- Higher volumes benefit from reduced per-email pricing
This calculator factors those tiers into the estimate.
IP address cost considerations
- Standard Dedicated IPs have a fixed monthly cost, regardless of volume
- Managed IPs have a lower base monthly fee, plus a per-email charge that scales with usage
- Shared IP pools remove IP address costs but offer less control over sender reputation
Important: Choosing the correct IP model can significantly affect both your monthly spend and email deliverability. Always balance cost against reputation and control.
Why this tool matters
AWS SES pricing is not always intuitive, especially once you introduce managed IPs, tiered pricing, and deliverability features. This calculator helps you:
- Model costs before scaling
- Compare IP strategies side by side
- Avoid unexpected billing surprises
- Plan budgets with greater confidence
Important disclaimer
- This calculator is provided for demonstration and planning purposes only.
- Pricing multipliers are updated periodically but may not reflect the latest official AWS pricing
- Actual billing may vary based on AWS region, data transfer, and account-specific configurations
- Do not use these estimates for formal client proposals without verifying figures against official AWS pricing